Mission Statement
To ensure the success of the Pepsi Franchise System by building brand equity and growing financial health.
Caleb Bradham
Pepsi-Cola Inventor
Formed in 1946 and incorporated on January 10, 1949, the PCBA is a trade association comprised of independent Pepsi-Cola Franchise Bottlers that have the exclusive right to market and distribute Pepsi-Cola, Gatorade, Mountain Dew, Lipton Tea, Tropicana and Starbucks Brands in defined geographic territories.
The Association’s mission is to protect Bottler rights and build Bottler equity by serving as a communication hub that fosters the exchange of ideas, best practices and investment opportunities. PCBA Vault, a wholly-owned for-profit subsidiary of the PCBA, is engaged in sourcing solutions from the top quartile private equity, venture capital, hedge fund, insurance, IT, risk management, health care and cyber security firms to help Bottlers discover new products, reduce costs, reduce risks and improve efficiencies by leveraging their collective buying power.